Beef + Lamb Campaign - IVDM Photography

Getting asked by Beef + Lamb NZ to help create content for their 2021 referendum was really exciting! Having worked with Open Farms and many wineries around New Zealand, I knew this would be a great opportunity to showcase the stories and people who are the backbone of this country.

Southland Farm

This high country family have their farm nestled in the foot hills of the southern alps and experience some of the most extreme weather New Zealand has to offer. This however hasn’t shied them away from providing high quality produce, and running the farm at its best! What really struck me, was the real sense of caring for the land. Using each area from the lowlands by the river up to the tussock grass, they found ways to farm with the land that helps keep pests under control and animals healthy.

The young kids who are clearly growing a deep passion for the lifestyle, much like their father, showed so much knowledge of the farming at such a young age, I think they will be easily be able to fill the big boots and grow even more!

This family was really so inspiring to meet and photograph.

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Northland Farm

Travelling up to the other end of the country, Northland, I got to experience a different look and feel of farming. This part of the country is known to be tough-going, with rain not a common blessing and weather forecasts not consistently accurate. This means deep understanding and intuition comes into play all the time, and contingency plans often get actioned.

Even though the land was tough to work, this tight knit family had a really positive, can-do attitude for what they love doing. I was struck by their drive to take their impact on the world seriously, and that they play two key roles as farmer. One being the care takers of the land, people given the responsibility to ensure our land stays healthy, and second producers of food for our communities. I saw nothing less than this, they implemented the best practices of the well-being and longevity of what they have been given responsibility of.

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Winery Portraits at Invivo Wines - IVDM Photography

Following the Covid lockdown I was so looking forward to getting back out and behind the camera. When Invivo contacted me to do a series of portraits for them, I was wrapped! I have loved watching the brand develop and grow over the last few years and was so excited to go to their winery and meet the full team!

The barrel room we used for the majority of our portraits was the perfect backdrop to show the craft behind these talented people. We used a couple of extra locations around the winery to give them some flexibility in variety of content that would suit their needs for media and press releases, bringing together a great body of images.

As always I love getting to meet passionate people in the spaces they create their livelihoods in, and telling a story promoting them in the best light possible.

 
 

Exploring Matakana

a locations character that sparked an idea

 

Matakana has always been a favourite place for me. Not only is the food delicious, people friendly and Saturday market not to be missed, but it has some hidden gems like the short river side walk that not many people know about and is a real treat. 

 

One afternoon when I was stuck for an idea, so I thought I would take a drive up north and explore the Matakana area. Driving up side rounds out into the hills I was greeted with some spectacular views of the wider area, but nothing grabbed me enough to want to create something. So I made my way back to the small town centre and took a wonder around places I had been so many times before,  but hoping I would see something new I hadn't seen before.

 

Past the restaurants and art gallery, down by the river and under the bridge is this very cool and private opening by a small river cascade that in the right light looks magical. Stumbling upon it I knew there was an image to be created. The feeling of discovery that I felt when being there was what I wanted to recreate in and image when I returned. 

 

The very jungle vibe of the location, gave me ideas of an old explorer, with straw hat and camera in hand, trying to find something that hasn't been seen yet. Building on this I wanted to collaborate with a good friend of mine Ashley, who does amazing hair and makeup and wanted to create something that showcased her skills and mine. 

 

After discovering this gem of a location I was walking back under the bridge and saw another composition that capture my attention. The path leading back to the restaurants looked stunning in the late afternoon light and I had a spark. I thought it would be really cool to have a girl with an old school bike, basket and what would be her groceries from shopping at the 'Saturday market', pushing back along the path. This idea I felt had a bit more romance and nostalgia in it that was right up my ally.  

 

For the shoot I had the privilege of working with and amazing model Carla Hastie who nailed the look I was after and was so comfortable in front of the camera. My lovely assistant Alex, who also happens to be my wife was so helpful and battled the sandflies that came out of no where and started attacking our ankles! 

 

I really enjoyed this shoot, the collaboration, the location, talent and assistants made it a great afternoon out. I look forward to finding more locations like these and telling new stories.

 


 

 

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Returning West

FINDING NEW PERSPECTIVES OF AN OLD VIEW

 

Muriwai and Maori Bay are undoubtedly beautiful. Beauty mixed with the powerful raw energy of thundering waves, gritted rocks and to the north, towering sand dunes give endless possibilities of discovering new images every time you venture there. 

 

The rugged cliffs of Maori bay that tower this short beach on either side give immense scale to this rugged, wind swept beach. Take a short walk past the thriving gannet colony and you are at Muriwai, often it looks as if there is no end to it as the horizon gets blurred by the constant sea spray that peppers the sand dunes. I find myself always longing to drive to it's end and get lost in the never ending haze.

 

As I explored these beaches I felt this incredible sense of peace. I don't know if it was just the fresh air and stretching my legs or if I was something about be surrounded by this vastness of sand and ocean, that even though I was insignificant in scale, I felt significant by being there. I was able to capture this beauty with fractions in time through my camera and share it with others.   

 

I find the pull of social media and the constant wanting of more and achieving higher, is draining to the soul and it reaches a point that feels completely overwhelming. To have the freedom to access places like this and be free to rom and explore is truly a privilege that I think we can so often take for granted and when I get the opportunity to go and explore places like this is something I will never take for granted.

 

 

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